As seen in : Baby Boomers Traveling
Are we talking about the adult male kangaroo in Australia nicknamed "Boomer"? Or about someone who was born during the period of increased birth rates when economic prosperity rose in many countries following World War II? Both species love their freedom...
As a guy born in The Netherlands in the early sixties, who later studied travel marketing, I have often asked myself the question: “Why is this group of consumers so interesting to us?” As a child of a Baby Boomer couple, I have to tell you that I do realize how different my youth must have been from yours and I do realize that we all make choices based on very different experiences (and sometimes values) including our travel decisions...Continue Reading >>