As seen in : Baby Boomers Traveling

Boomer 
Are we talking about the adult male kangaroo in Australia nicknamed "Boomer"? Or about someone who was born during the period of increased birth rates when economic prosperity rose in many countries following World War II? Both species love their freedom...  

As a guy born in The Netherlands in the early sixties, who later studied travel marketing, I have often asked myself the question: “Why is this group of consumers so interesting to us?” As a child of a Baby Boomer couple, I have to tell you that I do realize how different my youth must have been from yours and I do realize that we all make choices based on very different experiences (and sometimes values) including our travel decisions...

Thinking of spending the holiday in Europe? Sounds like a good choice to us.
But when should you go? What are the most popular countries? And what airlines are having direct connections to Europe?

Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards. And of course Europe Lives uses this feature....

The fun of going on a holiday already starts when browsing the web, looking for great deals. It usually costs quite a bit of time because of the unfamiliarity with the destination. Suppliers understand that. They anticipate on this by providing information about attractive destinations, convenient transportation and affordable accommodations. These are the ingredients to generate and increase the desire (to book a holiday). But how do they entice consumers online? How do they remove the uncertainties? And what role can ‘Cialdini’s weapons of influence’ play?